I build full-funnel marketing systems for ambitious companies — from landing pages and ad copy to campaign strategy and reporting that leadership can act on.
My background is in understanding how people make decisions — originally studied as an Agricultural Economist, then spent years figuring out how to apply that same behaviour-change thinking to digital marketing. The result: I don't just run ads. I build the full pipeline — the landing page, the copy, the funnel, the campaign — and measure every step of it.
I've done this for edtech companies, agritech platforms, and consumer brands, working from audience research all the way through to reporting that tells you exactly what to do next. I write copy in English, Yoruba, and Nigerian Pidgin, and I've built landing pages and funnels on WordPress and Elementor myself — no handoffs to a developer needed.
Campaign setup, audience segmentation, budget pacing, and optimisation — with clear reporting that tells the team what to do next.
Lead magnet strategy, landing page builds on WordPress/Elementor, opt-in flows, upsell pages — end-to-end acquisition systems.
Ad copy, landing page copy, and email written at the right awareness stage — for audiences who are skeptical and need a real reason to act.
Clean, decision-ready reports with budget breakdowns, KPI analysis, and next-step recommendations — in language founders and managers trust.
From building a full funnel from scratch to scaling lead generation for an edtech startup and marketing a blockchain agritech platform.
Build a complete lead acquisition and monetisation funnel to attract small business owners, convert them into leads, and upsell a premium training offer — all on a single domain.
WordPress + Elementor, hosted on my own domain — designed, copywritten, and launched independently with no developer support.
Generate qualified leads for an edtech client through Messenger and WhatsApp conversations, on a tight 32-hour budget of ₦20,000.
Ran six ads across three objectives — message conversations, post engagement, and page visits — testing a creative-led approach against storytelling and giveaway angles to isolate what actually drove conversation starts. Managed the account strategically, including pausing the campaign early to protect the ad account's long-term health when the remaining budget hit a risk threshold.
Agrolinking is a Nigerian agribusiness technology firm. Its flagship product, AgTrail, is a blockchain-powered food traceability platform helping farmers, processors, and exporters meet EU deforestation compliance requirements and access international premium markets — a complex, technical B2B product targeting multiple distinct audiences simultaneously.
Marketing a B2B agritech platform with multiple audience types — and making technical concepts legible to smallholder farmers on one end and EU compliance officers on the other — is exactly the kind of challenge growth marketers face at tech companies.
Run a sustained, always-on conversion campaign for TopMo Wellness's herbal wellness product line across multiple ad sets and audience segments, maintaining cost-per-result efficiency over an extended period.
Structured the account across parallel ad sets, monitored frequency closely to catch fatigue before it raised costs, and produced English and Yoruba copy variants to extend reach. Reallocated budget continuously toward the strongest-performing sets based on live data — across three distinct campaign periods, cost per result dropped from ₦5,630 to ₦5,442 to ₦4,474, showing consistent optimisation over time.
Run simultaneous Meta purchase campaigns across two distinct markets — Nigeria (English-speaking) and Togo (French-speaking) — for a wellness brand, optimising for purchases in each market independently.
Managed two separate ad accounts — one for Nigeria, one for Togo — with audience segmentation, creative testing, and budget management tailored to each market. Translated all Togo campaign copy from English to French, adapting the messaging and tone for a Francophone West African audience. The Nigeria account was flagged as High Performing by Meta's own scoring system.
